| IMAGES FRANCHISING |
IMAGES Franchising provides an authoritative insight on market affairs with respect to the business of franchising thoroughly augmented by statistics and analytical data. In a nutshell, IMAGES Franchising deciphers and analyses the subject as has never been done in India – through a data-driven approach and business analysis of the country’s fastest growing distribution model.
IMAGES Franchising is a publication of IMAGES Franchising Management Pvt. Ltd., which is a joint venture (JV) between IMAGES Multimedia and Inventure, a franchising consulting firm. The JV-company has formed an alliance with Franchising Association of India (FAI) that aims to reinforce franchising in India. |
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| EDITORIAL IDEOLOGY |
The content, generated after a cogent analysis of the industry, is the cornerstone of the magazine. The Indian franchising industry accounts for nearly 5 per cent of the country’s GDP. Unimpeachable facts on the key protagonists, investors, challenges and trends, however, remain hard to come by. IMAGES Franchising intends to – for the first time in India – lay bare top-line and bottom-line analysis of the country’s most successful and emerging franchise concepts through a slew of interviews, features, case studies and category articles.
How is franchising perceived and received in the corridors of power? What legislation and laws facilitate growth of franchising in developed markets? Why do military veterans and ex-civil servants typically make good franchisees? This is just a glimpse of the differentiation that IMAGES Franchising offers.
The monthly magazine will draw attention to each of these sectors in detail: |
- Retail
- Health & Wellness
- Education
- IT & ITes
- F&B
- Automotive & Allied Services
- Fashion
- Leisure & Entertainment
- Business Services
- Financial Services
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| Franchising - Facts |
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Estimated annual turnover achieved by
franchised businesses in India: Approximately,
USD 7 billion (Contributing to around 5% of GDP) |
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Number of individuals directly employed by
franchised businesses in India:
Around 1 million |
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Franchising concepts in operation:
Around 1,200 |
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Units operating in franchisee business format:
Around 100,000 |
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Annual growth: 25-30% |
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The success rate in the franchised business
format is over 90 per cent as against just 10-15
per cent in the self-start businesses. |
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| Each month, the content will present a 3600 perspective on the key shifts and decisions impacting the franchising business in India, via: |
- Industry updates
- Market reviews
- Issues and solutions
- Outstanding business models
- Category analysis
- Studies and surveys
- One-on-ones
- Guest Columns
- Global best practices
- Policy & regulation
- Funding & investment
- Franchising opportunities
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| READERSHIP PROFILE |
| IMAGES Franchising is positioned as a must-read publication for businesses and individuals involved – directly and indirectly – in the scalability of goods and services across India. The gamut includes: |
- Franchisors
- Franchisees
- Potential franchisees
- Franchisable businesses
- Retail leasing companies
- Legal firms
- Architects and interior designers
- Brand communication experts
- Advertising and PR firms
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- Financial institutions
- Franchising services
- Consultants
- Accounting firms
- Educational/training institutions
- Students
- Research agencies
- Statutory bodies
- Industry & commerce bodies
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