Multi-branded pre-owned car company Mahindra First Choice Wheels has set a target of selling one lakh units by financial year 2013-14. The company plans to take the number of franchise dealership network to 300 by FY 2014, from the current 136, according to a top company official. "The company has sold 28,000 units last year and the target for the current year is 50,000 units. By FY14, we want to touch the one lakh mark," vice-president (operations) Ashesh Dhar said. Launching two more dealerships in Kolkata, Dhar pointed out that the used car market in the country is growing at the rate of 20 per cent per annum. The total size of the organised used car market is 3.1 lakh units with the company's market share of 10 per cent. Dhar said top 20 cities are the major markets, while the rural segment is slowly gaining size.