FAI and The Institute of Certified Franchise Executives (ICFE) in the US has tied up to launch the Certified Franchise Executive (CFE) program in India. The ICFE is governed by a peer-led board of directors, who themselves have completed the CFE program and includes representatives from academia. To be awarded the CFE designation, individuals must complete an extensive course of study, and meet experience, participation and ethics requirements as established by the ICFE board of governors. The CFE program offers franchise executives an established curriculum taught by recognised experts in the field.